April 9, 2021

How to Grow Your App with Programmatic During Ramadan...

Get your programmatic advertising strategy ready for Ramadan season. This piece looks...

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March 31, 2021

Engagement and Retention with Programmatic in the Post-IDFA Era – Virtual Session Recap

RevX discusses engagement and retention with programmatic for the post-IDFA era in an engaging session...

March 10, 2021

Ad Fraud Detection and Prevention in the Post-iOS 14 Era – We Ask the Experts

In this piece, a group of experts from Adjust, Appsflyer, mFilterIt, and Singular share their...

March 2, 2021

Unlocking Subscription Revenue in 2021

In our latest guest post, Adjust discuss the importance of event tracking for the success...

February 18, 2021

Dating Apps and Its Blooming Relationship with Programmatic UA and Retargeting

Social distancing in 2020 and 2021 revealed a transformation...

February 15, 2021

User acquisition and re-engagement strategies for subscription apps – Recap

Apps with subscription-based models are growing in numbers...

January 22, 2021

5 Tips to Increase Conversions on your eCommerce app with retargeting

Sustainable growth and revenue matter now more than...

December 15, 2020

Spotting and Fighting Mobile Ad Fraud to Avoid ROI Loss

Mobile fraud is not a new topic, but it is always top of mind for...

December 2, 2020

Programmatic for eCommerce Apps: Benefits of Running Retargeting along with UA

2020 saw significant growth in the number of users installing and using eCommerce apps. A...

November 18, 2020

Infographic: The Essential Guide to Understanding View-Through Attribution

Let's talk about mobile attribution. Here we look at view-through attribution (VTA), what it entails,...