November 23, 2021

With Travel Restrictions Lifted, App Retargeting Is More Important...

Programmatic app retargeting allows to target users who have or had already...

Blog

Blog

October 26, 2021

Playing More, Playing Differently: How Programmatic Advertising Spurs Mobile Gaming Growth

Mobile gaming companies work with a large number of ad partners. But a high number of partners doesn't determine an...

October 5, 2021

Winning on Programmatic Advertising during IPL 2021 – Report

Programmatic advertising insights for the Indian Premier League season for mobile apps.

September 30, 2021

RevX Wins Gold at the MMA India Smarties 2021

Not one, not two, not three, but four awards from the prestigious MMA Smarties India...

September 13, 2021

Analyzing 3 years of fintech mobile ad spend: what do fintech growth marketers know?

In the past couple of years, fintech has become a lot like mobile gaming. Seriously....

August 18, 2021

Sustain App Growth for Food Delivery with Programmatic Advertising

As food delivery apps become a routine part of people’s daily lives, it is important...

August 3, 2021

Decoding Programmatic Campaigns – Insights for Advertisers Looking For Incremental App Growth From Adjust & RevX

The shockwaves of Apple's privacy changes were long announced, and the most prepared players in...

July 19, 2021

Mobile games advertising 2021: spend, partners, ROI, iOS 14.5, and SKAdNetwork

What do successful mobile gaming companies do differently? How do the best mobile games apps...

July 16, 2021

Incremental Lift: Measuring Marketing Efforts Beyond Attribution

As the advertising landscape keeps evolving towards user privacy, the methods we used until now to measure the effectiveness and...

July 7, 2021

Cracking User Acquisition With the Right Advertising Channels (or How to Make UA Work For You With Programmatic)

Advertisers have multiple user acquisition channels at their disposal, but not all the channels and strategies will bear the same...